Kate Gamble's Blog

Step 1. Keyword Research.
To ensure that you are picking the right keyword make sure that you have completed some form of keyword research that has shown how often people search for that keyword. Optimizing for highly trafficked keywords will help drive visits to the website.
Step 2. Make a relevant video.
Make a video that is targeted to your audience, think of the type of content they want to see, that is of interest to them, and that mirrors your keyword phrase in some (obvious) way. For example if you want to rank for Paris, making a video about “Top things to do in Paris” is a great place to start. Use the types of videos that are already being rendered in search results to help
Step 3. Optimize the video Text.
Search engines, like Google, are blind to the content that is held within your video. If you want a video to rank for a keyword phrase it is important to use that keyword phrase in the writing associated with your video. Most video sharing websites have 3 different areas that you can write about your video.
1. Title
2. Description
3. Keywords / Tags
Ideally these should build – so that if a keyword is important enough to be in the Title, it should be in the Description. All keywords important enough to be in the Description should be in the Keywords tag.
It is also important to name the video file with your keyword as this helps the search engine recognize the content if there are multiple videos on the page. Loading a video file called vid123885.wmv will be less likely to rank well for a search on “Paris Activities” than loading your video file called activitys-in-paris.wmv
If you can, the best practice is to customize the URL of the page that hosts the video to include the keywords that you want to be ranked for. For example if the video is about Activities in Paris then the URL should be
www.lonelyplanet.tv/paris/acitivitys-in-paris



Step 4. Set up a Site Map
Top 5 Rules for Loading You Tube Videos
1. Use your main keyword in the title, description and keywords of the video
2. Name your video file something relevant, preferably including the keyword
3. Load on both YouTube and Meta Café
4.
5. Use a video site map to ensure that all videos hosted on your own website are spidered
6.
Here is what google said about video tagging:
“I create and publish video content. How can I make this available to Googlebot?
If you want your video to appear in Google Video search results, you have several options:
• Upload your video content to YouTube, or Google Video. As long as you mark it Public, your content will be searchable by Google.
• Create and submit a Video Sitemap. A Video Sitemap is a file that contains relevant information about the video URLs on your site. Once your Video Sitemap is validated and processed, your content will be crawled and indexed, making it available to Google search results.
• Upload your video to any third-party site. Google's robots regularly crawl the web, and as long as we can access the video files, they will be searchable by Google. It's a good idea to check to make sure videos from that site appear in Google's search results. Note that videos might take a little longer to appear in search results when this method is used, and that the third-party hosting site may in the future stop allowing your video to be indexed.“